The agency invites all female clients to participate in "socials" though usually only ladies from the same city attend the events; most of women cannot afford to travel.
The agency places advertisements in local media announcing the forthcoming gathering to ensure enough attendants.
The agency usually indicates if a woman has access to email, and women who have such an advantage do not stay single for long.
Most of the agencies have a representative in one of Russian cities who prints and mails forwarded letters, and if the addressee is not from the same city, delivery time can take up to 10 days even locally.
The best in this case is if the representative is based in Moscow; letters from Moscow arrive considerably fast (3-7 days) nation wide.
In the case of Western based agencies, the best way of ensuring your contact with available women is membership that allows you access to the database of new profiles, even better if it's granted to members only.
Thus you will be able to contact ladies who have just started their search, and are not yet involved in correspondence or relationship, so they are more likely to be attentive to your letters/emails/phone calls.
The more eager they are in recommending the agency to their friends, the more new profiles the agency receives.
The more profiles the agency has, the more men join it.
They provide permanent cash flow but seldom are the main source of income. Either it's a group romantic tour with socials, or an individual tour, the agency has a fair piece of it.
Gift delivery, translation and email forwarding services offered by a Western based agency are more expensive, and less flexible than the ones provided by a local agency.
The strong point of Western agencies is their large databases, but it turns out to be their weakness as well: the larger the database is, the more difficult it is to manage and keep it up to date.
That's why applying to women who have been in the database of a large agency for a long time is like trying to buy a car with the help of private ads from last year's newspaper.
Western agencies usually start by placing ads in local Russian newspapers that promise to help women in search of a partner abroad. Usually a lady will send applications to 5-15 agencies that placed ads in the same newspaper.